The show model
The new FMB is based on the highly successful ZOW model. ZOW has been a leading show for suppliers to the furniture and interior design industry since 1995, and the model has been exported to Italy, Spain, Russia and China.
It all started with the vision of creating an information marketplace where supply meets demand and professionals in the industry have the opportunity to meet face to face in an environment which is far removed from high-gloss PR and everything else which muddies the waters. Concentration on the essentials is the main priority at this show in contrast to the gargantuan scenarios you see at many large shows. This is the key to the success of this different kind of event which was developed by the industry for the industry. Partners in the value-add chain present their products and services in a relaxed, transparent workshop atmosphere. The exhibition areas are compact, concentrated and relatively uniform. The exhibitors can make use of packaged modules, and carpet flooring, lighting and WLAN access is already installed in the exhibition hall. It is the ideal setting for establishing and maintaining contacts and developing new ideas.
The following features differentiate this event from the seemingly endless mass of trade shows:
- concentrated b2b business event exclusively for decision makers
- regional show for suppliers to the mechanical engineering industry
- marketplace for the best ideas and products as well as for discussions and deals between business partners
- elimination of partition walls and bays creates a workshop environment and a transparent working atmosphere
- no elaborate showmanship, clear focus on the essentials
- a variety of exhibition modules built on a standardized basic model are placed on compact exhibition space in defined sizes
- package offers for exhibitors
- additional options leave room for individual stand design
- the list of services includes lighting, electrical power, carpeting, suspended ceiling, security services, free parking and free admission for trade visitors